Below are all of the terms used in deconstructing and analysing Magazines:
- Texts - All forms of media are a text, including TV, radio, magazine article, film etc.
- Niche market - In terms of magazines where a magazine will be aimed towards a specific type of person, eg. a birdwatching magazine would be for a small minority of people
- Target Audience - the people that a magazine is aimed at
- Codes and Conventions - Guidelines that set out what a magazine cover should have in order to see what is expected from the magazine, the following are examples of Codes and conventions
- price
- bar-code
- issue number/date
- the main photograph directly relates to the main article
- a recognisable masthead (Title of Magazine)
- Recognisable fonts
- various plugs (small colourful tags) to draw in the target audience with offers etc.
- Links between colours of month, images and text
- Semeiotics - the reading and understanding of signs
- Signifier - the object, denotation
- Signified - the meaning behind the object, conotation
- Cultural psyche - your background, it is what determines your thoughts and your identity, the following are an example of things that determine your cultural psyche
- Personality
- looks
- gender
- age
- family
- upbringing
- what you wear
- social status
- sexuality
- where you're from
- religion
- education
- ethnicity
- Plugs/Puffs - a feature/offer to entice the audience
- Main Image/Celebrity
- Pull quote from the main article as a coverline
- The left third - the left hand side of the cover, where when stacked you can see the main pieces of the article
- Main Coverline - main point of the magazine, usually a double page spread within the magazine
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