Evaluation: Question 7: Looking Back At Your Preliminary Task, What Do You Feel You Have Learnt In The Progression From It To The Full Product?

I think that the main piece of progression as far as this project is concerned is the wide variety of programs I can now use, and use to a high standard, for example below you can see both of my front covers, the preliminary task was completed on Scribus, an open source platform and the main project - the music magazine, was executed on InDesign by Adobe, this meant I could build up my knowledge on the open source platform because at the time it was free and shared many things with InDesign in what I felt was an easier format, but then moving onto the main task in the project meant I could use those skills and improve my knowledge and skill on InDesign. I thought this was a bold move as the rest of my class wouldn't entertain the idea, but I thought it's the best way I felt to progress and get the work done, you can see from both of the covers below that the music magazine (CRDNL - right) looks a lot more professional in design terms than the preliminary college magazine task (Courtyard - left). I also think that my thought process was a little more aiming towards a visually appealing magazine than one that is practical in a college with the college magazine, it shares very few key techniques a magazine needs with the music magazine and no matter how much I look at it I always feel there is something missing from the college magazine, but I feel that as I progressed through the unit and came to design my music magazine front cover all of these problems were addressed.





















Moving onto the contents pages to the left and the right you can see that although the college magazine contents I feel looks better, it again like the front cover looks like there is something missing, there are gaps and it looks unprofessional, whereas I feel my music magazine could pass off to be a real music magazine contents page that is sold in a shop. I feel that the only problem with it is the use of colour for the background, I think it's too bright, and may have needed to be dimmed down a little in photoshop, but again I feel I have progressed a considerable amount from one contents page to the next, using more techniques, codes and conventions in my music magazine contents page than in the preliminary task.

Lastly I feel that I have also progressed in using the internet, with the ability to now use sites like Blogger, Slideshare and Prezi I feel that I can now use the internet for something slightly more useful than taking photos of my dinner on instagram and moaning about my life on twitter. I can now say I would feel completely comfortable setting up my own blog on a subject of my choice, and could use it for work related tasks as well (for example I set up another blog for my AS Law class as part of a group task). I can also see now that all of these methods, particularly Blogger would be a good way in the future to connect with customers if I was to create a business. Overall I would say this whole project was a great success, and I could now say I was a lot more comfortable with technology and may consider website and magazine design in the future as a career.

Evaluation: Question 4: Who Would Be The Audience For Your Media Product?

The link for my 'Prezi' document is below:

http://prezi.com/-vljbz7ipdq8/who-would-be-the-audience-for-your-media-product/

Evaluation: Question 3: What Kind Of Media Institution Might Distribute Your Media Product And Why?

There are two methods of distribution and publishing that my magazine could undergo, one would be digital publishing and distribution. This portion of the market is quite hazy and unclear as no one and no single company have made a considerable amount of money through a method of receiving a digital magazine like you would print, just obviously in a digital format, this is because this method faces the problems that 'How do you charge for something that people can get elsewhere but in a slightly different, more efficient and cheaper method?' and 'What am I giving to the audience/customer that they couldn't normally get with a webpage?'. Both of these issues are what is stopping someone getting a high circulation and high sales from the online magazine method. Instead many businesses like The Times newspaper and The New York Times have a pay-wall for their online website content, this has proven effective as both newspapers are still the most popular news websites in the world, and continue to make a large amount of profit from something that isn't advertising or print newspapers.

Bauer Media Group Factfile

• Operates in 15 countries worldwide
• Headquarters are in Hamburg, Germany
• Employ 6,400 people worldwide
• Serve the USA, Russia, Europe and Asia
• A worldwide circulation that amounts to 38 million people a week
• Had a pre-tax profit of £228 million in 2012, a fall from 2011 (£246 million)
• Turnover of around €2 Billion
• Produces over 570 newspapers, 300 digital products and 50 radio and TV stations worldwide
• Produces 3 music magazines here in the UK: Kerrang!, Q magazines and MOJO magazine, all three are hugely popular and achieve a circulation of over 45,000 an issue, with MOJO and Q achieving over 80,000 copies an issue in circulation.

For print media, which is the most likely and most traditional method of publishing and distribution for my magazine I would choose Bauer Media Group. At the moment they publish Kerrang!, Q magazine and MOJO, which are their three music magazines. All three have different genres of music that they try to reach for an audience, and are all very successful magazines, more so than NME magazine, which is what makes Bauer more appealing from my point of view. 

Another thing that makes Bauer one of the best options for distribution of my magazine is that they already distribute 3 magazines successfully, one of them is genre specific, which is Kerrang!, and two that are on popular music, one aimed at an older population, MOJO but cheap(-er) and has stories more on Paul McCartney than Justin Bieber, and then Q, which is a high quality magazine, which is fairly up-market and expensive is also aimed at the slightly older population and mature audiences, it's a magazine that IS NOT aimed at teenagers and young adults, so anywhere from the ages of 30+. This shows that they have a gap in the market for the Indie genre, a perfect example of a big Indie band would be Arctic Monkeys, who have featured very rarely on any of the magazines because of the target audience and the genre of the magazine. It also means that Bauer are lacking in targetting the teenage audience, with the Indie genre becoming one of the most popular genres amongst teenagers it would make sense for Bauer to move into that sector, and I feel that my magazine would be perfect for this gap in the market.

Although Bauer would be a great choice it could also be a bad one. Where Bauer is one of the biggest publishers in the media industry for magazines and other forms of media there is the high chance that the magazine could lose it's personal image and become a lot more corporate and a profit maker rather than a passionate magazine, doing what it set out to do from the start. This is a minor issue and is something that can't be said about just Bauer, in every industry in the world it is a possibility for the small company to be swallowed up by the big giant, it's something that either happens or not depending on who the parent company is and how they are run, Bauer seem to keep all of their individual subsidiaries fairly tight both financially and from a production point of view, creating good, solid products.

Evaluation: Question 2: How Does Your Media Product Represent Particular Social Groups?

How Does Your Media Product Represent Particular Social Groups? from benmaccers

Front Cover Alterations

I decided that after altering my contents page and double page spread that although individually all of the pieces looked good, the front cover didn't match the double page spread and contents page as well. The main issue was the colours used. I tried to use orange because at the start I felt that it is quite a versatile colour that I could use almost anywhere in the magazine, but as constructing both the contents page and double page spread went on I felt that instead of orange, I felt that a maroon/red colour would suit the magazine better.

This meant that the front cover didn't match the rest of the magazine, a simple colour alteration meant that the whole magazine matched each other with the colours, fonts and the way each page was set out and presented. The one thing that I didn't change was the small 'PLUS' section beneath the masthead on the left hand side, this is because I felt changing everything to one colour would make the front cover boring, it also meant that the particular coverline stood out over other things on the page that were less important

This slight adjustment meant that my magazine was now complete and ready for evaluation, the following posts will be the evaluation posts question by question.

Contents Page: The Complete Redesign

As well as the Double Page Spread I also thought that the contents page wasn't up to scratch, so I decided to redesign that as well, below are the old and new versions (old=left, new=right).


















I decided I didn't like the contents page of my magazine, it was too dark, and as I thought about it, how many magazines have a black interior and exterior background colour? none that are successful, I thought it was too dark and needed a bit of light. I felt that some of the tacky things needed to go, like the subscribe widget/section, and treat it more like a contents page, with everything that is of interest to the reader on the right hand side, not splitting apart the regulars and features, because it could give off the feeling that in my old design - the top half of the contents of my magazine is what you came here to read, the bottom half of the contents is all the rubbish that comes with it as a filler, which isn't true, so I decieded to keep them all together instead of splitting them apart, which may be seen as a problem as far as showing what I know about magazine design, but I also know what looks better, and in this case I went with what looks better and more presentable.

I got my inspiration for my contents page from an older edition of FHM magazine, I felt that the coloured box with the front cover and the feature artist was a main feature I wanted to include in my magazine, and the coloured accent of the page number I wanted to be a coloured page number and page description title, with the actual description of the page in black. In my magazine I decieded to make a background by getting a standard image of crumpled, brown stained - white paper and making very opaque over a layer of white that would fit the page, that way it isn't just white and black but a bit of a variation - something different. I decided to go for the headline I did by taking an example from the FHM header lines, which are in groups of 4 or 5. There were a few things I thought suited the FHM contents, but on experimenting with my magazine I felt they didn't work, for example the row of images in the middle of the page, I felt I didn't have space for them, and the dotted lines that the individual pieces of writing on the contents page just didn't work with the font and the way I lay my magazine.

I'm now happy with my contents page after completely re-designing it, I'm happy with my front cover the way it first came out, with just a few things altered to make it perfect in my mind, and happy with my double page spread after completely redesigning it as well, overall I think they all fit together quite well, the fonts and the colours making them the linking factor, I feel after changing my contents page, and changing the background colour especially I have made it a lot better, the layout is a lot more clear, and easy to pick information from, it's a vast improvement from the old contents page, it just took time to get there.

Music Magazine Research Task Two: Q Magazine Case Study

For my second research task I am going to research a front cover, contents page and double page spread from Q magazine, again this will feature a few pieces which feature the Arctic Monkeys to see the difference between the two magazines. Like the post below (NME magazine) I hope to find out the various codes and conventions and how both magazines use them and how each magazine presents the same artist/band.

Front Cover

This cover of Q magazine features quite a well designed cover, using quite a professional look, with the front cover photo taken quite clearly in a studio, whereas the NME front cover was taken outside, which gives the NME cover a more casual look, where as this cover is going for a more star studded effect, fitting in with the 'awards' theme.

the whole cover seems to be very tidy, which gives the cover a professional feel to it, this is a completely different stance on the same band from NME and Q, this could be down to the subject, whether the fact that being the awards edition they have given it a different feel compared to a regular feature of the Arctic Monkeys.

Contents Page

This contents page of Q shows another method of setting it out. Instead of the one page contents like in NME, where it is mostly words, with one image, the Q contents is over two pages, with some writing still, but the images guide the reader to the main features rather than having to scroll through various different lists of page numbers the information is presented to you with pictures. I find that this contents page more matches the NME cover, this is because this contents page is a lot less formal than the NME cover from a layout point of view. The conventions that Q magazine use are present here with the fonts and colours used, there is a lot of information here that fills the page but doesn't feel cluttered, all of the information present is easily accessable and nothing is hidden because of overcrowding in the page, overall I think if I was to do something like this for my magazine I would have achieved what I set out to do and what I expect of my work.

As far as the target audience for Q magazine is concerned I think that this is something that is easily appealing, as there isn't much reading to be done, and all the images relate to something that teenagers and young people would read. 

Double Page Spread

This double page spread of Lady Gaga is fairly typical of most Q magazine articles, I think that this article, like many others by Q is quite glamorous, whereas NME are a lot more casual, suiting the indie teenager that the magazine is aimed at, whereas Q is aimed at people who listen to popular music, and the glamour of the magazine is probably to make the reader feel like they are reading a quality product, and this matters when you are aiming the magazine at a vast majority of the population, whereas teenagers don't need glamour, they need something they can pick up, read for 5-10 minutes then put it down and come back to it later, which is where I suppose NME and Q differ.

In this double page spread there are several things that lead me to believe that this is a more glamorous article than most, one is the black and white photo of Lady Gaga with the more vintage hair style, and the necklace come dress front, the tasteful nudity in the photo could suggest vintage glamor as well. as far as the text goes the font is quite small, using the initials like in the NME magazine, this time it is in a more traditionally English font, giving it that extra effect of glamor and high class. The main feature of the whole double page spread and the only colour on the whole double page is the red L in the background of the text on the right hand side, this adds to the effect of the article, and also makes it more visually appealing, contrasting the black and white that would otherwise make the article quite boring. In the top left corner it has Lady Gaga's name like the NME article, this gives all the articles in the magazine some form of unity, and can be easily found when flicking through the magazine, because after all, Lady Gaga is a massive celebrity and will be a major selling point of the magazine. Overall I think that this glamorous effect that I get from this double page spread is another technique for creating bits of a magazine, it may be a good effect for me to use in my magazine as the simplicity of it is quite effective.

Music Magazine Research Task One: NME Magazine Case Study

For my first research task I am going to analyse NME Magazine's front cover, double page spread and contents page, the next post (the post above) will feature Q magazines . All of these posts will gain my understanding of what a magazine will do to draw readers in, how well it is presented and how the cover relates to the double page spread, or section of the magazine that it it trying to sell.

Front Cover

The front cover features the Arctic Monkeys, which is a theme I have tried to keep with both magazines because looking at two different magazines and the same artist can give me an understanding of how the two different magazines produce articles, contents pages and a cover to suit the artist/group.

In this front cover there are several techniques, there are the obvious conventions of the bar code, date, the masthead etc. But there are some things used in the cover that may make this cover stand out. The first thing that comes to mind is looking at the band and the way each of them are dressed, for example Alex Turner in particular, the lead singer (middle left) has been given quite a vintage look with the aviator sunglasses and the hair style, as well as all of them being given or them opting for the vintage short back and sides look with their hair swept back. The font used, the main coverline, the bands name, matches the look in the photo, it isn't to garish and isn't an outragous font, with obscure colours, it matches the rest of the page with a similar font to the rest of the coverlines and tag lines on the page.

The box at the top of the cover also with the style of the box and the fonts used within them are almost like a banner from a 1960's American bar, advertising the next band, which in a way the coverline is trying to do ''Blur Exclusive... another crack at America''. this fits in well with the theme of the whole page, the way that it all fits in would suggest that Arctic Monkeys are being represented in the magazine like they are going back to the roots of popular music, as if the magazine itself was going for a vintage cover look.

Contents Page

The contents page of NME is fairly simple, and fairly uniform every month, all of the smaller titles have the same black box with white writing inside, like a black highlight on the white page. the title itself has the same effect, with page numbers in red, coverlines in black with a slightly bigger and more bold font than the description of each article, the text isn't to big and doesn't jump out at you, giving every part of the magazine a fair chance over the rest. The image in the centre of the page related the cover to a part of the magazine, in this case page 45, I hope to achieve something like this with my magazine as it will make my magazine flow.

apart from the obvious conventions that NME have used there isn't a lot that is out of the norm. The only other things to note is the fact that they have a box at the bottom of the page in the centre that describes how to subscribe to NME magazine, of which I feel that this box is probably in the magazine frequently a lot as well, this is a good bit of self advertisement and keeps it on the mind of the reader whilst they read the magazine.

Double Page Spread

This double page spread in NME magazine, of the Arctic Monkeys is a fairly simple design, with the image on the left, stylised, artistic writing, which could have also been an image, with the text below having an Initial (larger capital letter to start the various paragraphs). 'The Joshua Code' relates back to the fact that at the time of this NME article Arctic Monkeys had either just recorded or were about to record in Joshua Tree, California, which was where Josh Homme was born, the lead singer of Queens Of The Stonage, and a producer for many of Arctic Monkeys songs, and the album Humbug.

In the top right hand corner of the page it has the band name, it is highly likely that this is a covention throughout the magazine, and is something I am tempted to use depending on what I do for my magazine and how I set it out. I feel that this is a nicely layed out intro page to an article, with the colours not being too 'in your face', the page isn't to cluttered but gives you all the information you need with simplicity in mind.