In this 'Ride Uk BMX' magazine front cover from September 2012 it is fairly clear that the magazine is aimed at young people who participate in the sport of BMX, this is shown by the complete disregard for anything but riding bikes as shown in the photo, of the young man jumping over the burining ramps and grind rails, and also the title in it's special font 'DISOBEY' to outline the rebelious attitude towards riding a BMX bike. Also small things like the outline of the photo has been singed to emphasise the rebelious attitude of the cover. everything around the photo is white like it is under the spotlight, like the photo is being used as evidence in the scrapbook of a long summer of riding 20" bikes, with the plain black and white Masthead and header of the magazine cover. And the footer of the cover featuring parts of what is in the magazine and as mentioned earlier the word 'Disobey' in a unique font to emphasise the message of the photograph featured.
This cover has attempted to reach it's target audience by enticing them in with the photo of a jam in Leeds, 'King For A Day Jam', the rememberance of a young BMXer who got stabbed, where every year his friends and fellow riders come together and celebrate his life, whether it be through the bonfire or the giving out of prizes, this photo sums up what BMX is about as far as the community, riding and the yearly spectacles BMX has to offer. This gives people the chance to relate to the cover of the magazine, which entices people ever more so to buy the magazine. It also features the smaller articles along the bottom, for example 'NASS' which is the biggest action sports festival in the UK, where some of the best riders in the world come to put on a show, this will be another thing that entices people that did or didn't go to read up on what happened and what there is to come next year, altogether the cover shows off and attempts to appeal to the people of BMX very well, providing images and text that they can relate to and using a recognizable heading which has been used for years.
In this edition of Ride UK BMX magazine they have used all of the main features that any other magazine would use such as a main image, a main coverline, and the contrast of colours to create a magazine cover that stands out to the target audience, where they can clearly see what is going on and what the magazine is about with a glance. Although this magazine cover doesn't feature the left hand third technique that other magazines use, the cover is still effective and leaves a lasting image on the target audience who may just glide by the magazine in a shop or online through the rideukbmx.mpora.com
