Music Magazine Research Task One: NME Magazine Case Study

For my first research task I am going to analyse NME Magazine's front cover, double page spread and contents page, the next post (the post above) will feature Q magazines . All of these posts will gain my understanding of what a magazine will do to draw readers in, how well it is presented and how the cover relates to the double page spread, or section of the magazine that it it trying to sell.

Front Cover

The front cover features the Arctic Monkeys, which is a theme I have tried to keep with both magazines because looking at two different magazines and the same artist can give me an understanding of how the two different magazines produce articles, contents pages and a cover to suit the artist/group.

In this front cover there are several techniques, there are the obvious conventions of the bar code, date, the masthead etc. But there are some things used in the cover that may make this cover stand out. The first thing that comes to mind is looking at the band and the way each of them are dressed, for example Alex Turner in particular, the lead singer (middle left) has been given quite a vintage look with the aviator sunglasses and the hair style, as well as all of them being given or them opting for the vintage short back and sides look with their hair swept back. The font used, the main coverline, the bands name, matches the look in the photo, it isn't to garish and isn't an outragous font, with obscure colours, it matches the rest of the page with a similar font to the rest of the coverlines and tag lines on the page.

The box at the top of the cover also with the style of the box and the fonts used within them are almost like a banner from a 1960's American bar, advertising the next band, which in a way the coverline is trying to do ''Blur Exclusive... another crack at America''. this fits in well with the theme of the whole page, the way that it all fits in would suggest that Arctic Monkeys are being represented in the magazine like they are going back to the roots of popular music, as if the magazine itself was going for a vintage cover look.

Contents Page

The contents page of NME is fairly simple, and fairly uniform every month, all of the smaller titles have the same black box with white writing inside, like a black highlight on the white page. the title itself has the same effect, with page numbers in red, coverlines in black with a slightly bigger and more bold font than the description of each article, the text isn't to big and doesn't jump out at you, giving every part of the magazine a fair chance over the rest. The image in the centre of the page related the cover to a part of the magazine, in this case page 45, I hope to achieve something like this with my magazine as it will make my magazine flow.

apart from the obvious conventions that NME have used there isn't a lot that is out of the norm. The only other things to note is the fact that they have a box at the bottom of the page in the centre that describes how to subscribe to NME magazine, of which I feel that this box is probably in the magazine frequently a lot as well, this is a good bit of self advertisement and keeps it on the mind of the reader whilst they read the magazine.

Double Page Spread

This double page spread in NME magazine, of the Arctic Monkeys is a fairly simple design, with the image on the left, stylised, artistic writing, which could have also been an image, with the text below having an Initial (larger capital letter to start the various paragraphs). 'The Joshua Code' relates back to the fact that at the time of this NME article Arctic Monkeys had either just recorded or were about to record in Joshua Tree, California, which was where Josh Homme was born, the lead singer of Queens Of The Stonage, and a producer for many of Arctic Monkeys songs, and the album Humbug.

In the top right hand corner of the page it has the band name, it is highly likely that this is a covention throughout the magazine, and is something I am tempted to use depending on what I do for my magazine and how I set it out. I feel that this is a nicely layed out intro page to an article, with the colours not being too 'in your face', the page isn't to cluttered but gives you all the information you need with simplicity in mind.