Front Cover Alterations

I decided that after altering my contents page and double page spread that although individually all of the pieces looked good, the front cover didn't match the double page spread and contents page as well. The main issue was the colours used. I tried to use orange because at the start I felt that it is quite a versatile colour that I could use almost anywhere in the magazine, but as constructing both the contents page and double page spread went on I felt that instead of orange, I felt that a maroon/red colour would suit the magazine better.

This meant that the front cover didn't match the rest of the magazine, a simple colour alteration meant that the whole magazine matched each other with the colours, fonts and the way each page was set out and presented. The one thing that I didn't change was the small 'PLUS' section beneath the masthead on the left hand side, this is because I felt changing everything to one colour would make the front cover boring, it also meant that the particular coverline stood out over other things on the page that were less important

This slight adjustment meant that my magazine was now complete and ready for evaluation, the following posts will be the evaluation posts question by question.

Contents Page: The Complete Redesign

As well as the Double Page Spread I also thought that the contents page wasn't up to scratch, so I decided to redesign that as well, below are the old and new versions (old=left, new=right).


















I decided I didn't like the contents page of my magazine, it was too dark, and as I thought about it, how many magazines have a black interior and exterior background colour? none that are successful, I thought it was too dark and needed a bit of light. I felt that some of the tacky things needed to go, like the subscribe widget/section, and treat it more like a contents page, with everything that is of interest to the reader on the right hand side, not splitting apart the regulars and features, because it could give off the feeling that in my old design - the top half of the contents of my magazine is what you came here to read, the bottom half of the contents is all the rubbish that comes with it as a filler, which isn't true, so I decieded to keep them all together instead of splitting them apart, which may be seen as a problem as far as showing what I know about magazine design, but I also know what looks better, and in this case I went with what looks better and more presentable.

I got my inspiration for my contents page from an older edition of FHM magazine, I felt that the coloured box with the front cover and the feature artist was a main feature I wanted to include in my magazine, and the coloured accent of the page number I wanted to be a coloured page number and page description title, with the actual description of the page in black. In my magazine I decieded to make a background by getting a standard image of crumpled, brown stained - white paper and making very opaque over a layer of white that would fit the page, that way it isn't just white and black but a bit of a variation - something different. I decided to go for the headline I did by taking an example from the FHM header lines, which are in groups of 4 or 5. There were a few things I thought suited the FHM contents, but on experimenting with my magazine I felt they didn't work, for example the row of images in the middle of the page, I felt I didn't have space for them, and the dotted lines that the individual pieces of writing on the contents page just didn't work with the font and the way I lay my magazine.

I'm now happy with my contents page after completely re-designing it, I'm happy with my front cover the way it first came out, with just a few things altered to make it perfect in my mind, and happy with my double page spread after completely redesigning it as well, overall I think they all fit together quite well, the fonts and the colours making them the linking factor, I feel after changing my contents page, and changing the background colour especially I have made it a lot better, the layout is a lot more clear, and easy to pick information from, it's a vast improvement from the old contents page, it just took time to get there.

Double Page Spread: The Complete Redesign

I looked at my double page spread and I wasn't happy with it, I felt it didn't match the rest of the magazine and it wasn't something I was happy with, the colours were dingy and horrible, nothing really fitted together and it was quite boring. I took some inspiration from a few NME and Q magazine double page spreads, such as the Pete Doherty feature, the Lady Gaga double page spread and a few other slight influences and eureka moments to get to where it is, I felt this double page spread came together a lot easier than the rest of the magazine.

I think straight away comparing the old double page spread to the new one you can see a clear difference, I made sure I changed the background colour by fiddling around with the contrast and brightness settings in Photoshop  I also applied a crispy paper effect to make the image look more old but using layers and the opacity settings on the layer bar. That was the first main improvement, I also saw a trend with other double page spreads that already exist, that either they have a black or white box to contrast the text so I decided I would use that to split the page up and make the text stand out more than it already did. I also added some colour (cardinal red) because black and grey with one teal accent in the text is probably the most boring thing, and it also seems to be a trend with magazines at the moment, it makes it look sophisticated but interesting to read.

I made sure I changed everything I thought was wrong with the old photo, text, accent in the middle of the text, headline, the tag line underneath the headline and the missing page number on the bottom right. I gave the pages a brighter feel, because the dark colours didn't reflect what I originally wanted from the double page spread which was to feel like it was from the 70's, especially the image, which I feel I sorted with the paper opaque effect - for this I took a photo of old, ratty and dirty paper, layed it over the top of the image, then played with the opacity until it was right, overall I think it was a success and worked very well.

Another thing I also thought would be a great addition was to edit a Ramones logo, with the three lions instead of the eagle that the Ramones have, also instead of their names, I put Tom's name in. I think that it added to the feel of the football firm age music, the old style music which is what Tom actually plays - he's a guitarist interested in anything from the 60's, 70's and 80's, and especially in the 70's and 80's men took to the streets for their football club, Milwall and West Ham is the main rivalry that springs to mind.

Overall I am very pleased with how everything turned out, and it is a vast improvement on the previous double page spread, and I think it will be the final double page spread, I think also that the final sweep of final touches to every element of this magazine has improved it greatly overall, I'm very happy with how it came out and I will evaluate it in a later post.

Inspiration For My Magazine

There were several things that influenced the look of my magazine front cover and the house style of the magazine, one magazine in particular 'The Albion' BMX magazine is one that was always in the back of my head when I designed all of the individual bits of my magazine, although the link isn't strongly present, I wanted my magazine to look as much like the albion magazine as I possibly could, this didn't work so I went to plan b, and all of the results shown on this blog is the plan b, which isn't always a bad thing.

the font for the front cover masthead ‘CRDNL’ is a slightly different font of that used in ‘The Albion’ BMX magazine, I like the way that the Albion is set out, especially as most of the things they do as a magazine is different, for example the paper quality is second to none, some of the best paper I’ve ever read off in a magazine, it’s more like card than paper, it’s a free magazine, profit comes purely from advertising, and the way it is layed out, the front cover hasn’t to my knowledge ever been just a photo, usually an elaborate cartoon, or one of the latest issues was a map which was put over a street with BMX ride-able spots on it, The map came from a torched car, which was burnt while a few guys rode an indoor skatepark up north, the map was the only thing that remained, and it’s small anecdotes like this that make me like The Albion even more of an experience. Overall even though the style of my magazine and The Albion are totally different I think the use of the font which appears to be quite similar (the font in my magazine is ‘Theano Didot’ and in The Albion it is ‘Albion Didot’) worked quite successfully.

Another magazine which I feel had an influence, this time on my contents page is NME magazine, I liked the way that it managed to squeeze so much information into one page without it looking desperately cluttered, it also matched the rest of the magazine quite nicely, which is why I decided to take some sort of layout from this and alter it to fit my magazine, overall I am quite happy with how it turned out. I think I might make a few changes to the contents page, alter the placing of a few things and make a few things more obvious, but overall I am quite happy with how it all turned out.

Contents Page Editing

(old on the left, the updated version on the right)
With my front cover I turned my attention to the contents page, I wasn't happy with the bottom left corner, I felt the social network logos and various other things to do with the contents page didn't really fit, instead I added in an image I took originally for my photography work but never got round to using it and turned it into the 'Miles Of The Month' regulars section. I also changed the advert in the bottom right corner for subscription to the magazine, I felt that it didn't fit in with the rest of the column so I reduced the font size of a lot of things and squeezed everything in.

Overall I think it is a big improvement on the previous version and I think this is the version I will use as my final contents page for the music magazine, I think the colour co-ordination of orange for regulars and red for features meant I could contrast different sections of the magazine, I also think that the contents compliments the front cover with the colours, fonts and everything else, I made sure that everything matched to keep the 'house style' the same.

Music Magazine: Coverline Analysis

In this post I will discuss the coverlines I have used. My first example would be the main coverline "TOM KANE - Hurricanes front man goes solo". This came from an idea from an old NME cover of The Last Of The Shadow Puppets, by which Alex Turner was leaving the duo band set up to go back to Arctic Monkeys, and I was watching a TV show on Hurricanes in the morning before coming to college, so there you go, inside the mind of myself!

The next coverline, which was the inspiration of band I went and saw - Little Comets - " 'Joanna Take Me Home' little comets tell all of their new album" is something I thought I could add a few little visual elements to, for example the plus sign and plus font, also the album cover, all add to the effect that I have tried to pass over to the viewer of the magazine. Overall I am quite pleased with the two coverlines I have covered, both adding to the effect of the magazine.

The last coverline that I have on the magazine is a coverline that goes with the Tom Kane feature coverline, "People can only take so many Gallagher hair cuts and drug addictions" this was an influence from NME, as they seem to be quite pro-Gallagher brother/Oasis (and now Noel Gallagher's High Flying Birds etc.) which got me thinking, I didn't want my magazine to be like every single other magazine, I didn't want the same person on the front cover, and the same content that is in every single other music magazine even slightly related to this genre, so I picked something slightly out of the ordinary and chose to say something controversial  because ultimately controversy sells, people want to read controversial things, things that intrigue people and get people thinking, so what would be better than an attention grabbing, controversial coverline, because to most in the industry the Gallagher brothers are seen as like the Beatles reborn, so I thought it was time for a change, so I made something that was different to everything else.

Overall I am pleased with how everything went on the front cover, not just the coverlines, but the coverlines add something that images and names can't do, they also give something that could be seen as a selling point, as after a picture they're something that someone will instantly pick up on, and it will either attract the reader, or put them off, so it's capturing the buyers attention with the coverlines that make it an important selling point, I feel I have done this, and if it wasn't done well, I would have changed it, because after all it is the person I am.

My Personal Pages

If you are looking at my blog I would love it if you looked at both my personal website, where I have all my photos:

http://benmaccers.wix.com/photographer

and my flickr account:

http://www.flickr.com/photos/ben-maccers

both of these are very important for my photography work, and media work, so it would be great if you had a look

:)